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Ace Bakery’s new platform celebrates a love of bread | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Christopher Lombardo

Ace Bakery has a new brand platform and visual identity meant to make bread the star of the show once again. The positioning to “love every bite” was developed with Mosaic, which was tasked with moving away from recipes and putting bread back in the centre of the frame, says Jef Moore, group creative director at the agency.

http://strategyonline.ca/2023/04/06/ace-bakery-debuts-a-new-platform-celebrating-a-love-of-bread/
 

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